Long ago I remember the first Flash site I ever saw–spinning gears replaced typically boring site navigation and sound illuminated a previously silent web. My jaw dropped and I said to myself, “I want to build these kinds of websites!” After playing with Flash Professional for days, I realized that my mathematically inclined brain just could not output the kind of beauty that I began to see all over the Flash powered web. I gave up and resorted to building very ugly HTML interfaces. Not because I didn’t want them to look better but rather, it was just too much work and I lacked the skill.
As time passed my attitude changed from Flash is very cool, to all these ‘skip into’ sites have gotten very annoying. I also gave up hope of learning to create Flash sites myself, due to my ever-growing ideology of Freedom, prompting me to switch to Linux on the desktop. And this meant running Flash Professional was no longer an option. Over the next few years hanging out on Slashdot led me to believe that since Flash was so abused, it really lacked value. When I first saw a simple web form built with Flash I laughed and said, “Why would anyone use Flash for these types of applications?”
Fast forward to 2005, my boss was a very creative person who wanted our corporate marketing website to be more like the Hidalgo movie site, than a static printed brochure. It was a fantastic vision that the executives liked, so we began researching technologies. I was against using Flash Professional for a number of reasons. I still was (and still am) using Linux on my desktop and I didn’t think Flash was the right tool for web applications. I am a programmer who likes to write code, not play with movie clips on timelines, and the site we were building also had to function as a customer service website with complex backend interaction, data editing and data visualization.
My boss came into work one morning after having been to a Flex briefing, jazzed that she had found the answer, “Let’s build it with Flex!” I responded by asking what was this Flex thing. I began looking around and I first saw the component explorer. Initially I thought everything looked great, but I was still unaware of how to build that kind of stuff and talk to the backend. I downloaded the trial, and dug in.
Within an hour I was pulling data from my backend and displaying it in a data grid that would have taken me weeks to build with HTML and a few days later I had built a POC for the portal we began building. I was extremely impressed with how quickly I learned Flex and built beautiful, functional stuff. I was pretty hooked, but still had all those lingering fears about using Flash. My main concerns were that Flash was proprietary, only used for annoyances, was not indexable by search engines, Macromedia had not been super Linux friendly, and Flash is a browser plug-in.
So how did I overcome my fears and jump head first into the Flash/Flex world, eventually becoming an evangelist for Flex? Before I begin, the following is not meant to be a point-by-point argument for why to use Flash and Flex. I save those for when I am confronted with specific use cases. The following is more about my specific use case, which may or may not apply to your use case. If you want to talk specifically about your use case please ping me. I’d love to hear what you are building and honestly talk about whether Flash and Flex is the best fit.
Fear #1: It’s proprietary
Being a Linux geek who compiles almost everything on my system from source, this was probably my biggest issue with using Flash as a platform. In my mind it comes down to three things: can I deconstruct Flash content without Macromedia (now Adobe) software? Can I construct Flash content without Adobe software? And, how tightly controlled is the innovation and direction of the Flash platform?
There are plenty of more religious reasons to fear Flash, but for my personal beliefs, those were the main three. As far as deconstructing Flash content, I was happy to learn that the SWF (Flash byte code) file spec is published and there are at least three open source Flash browser plug-ins. To construct SWF content numerous open source projects exist, including a Flex-like framework called Laszlo. And as far as community participation goes, I was pleased to learn that Flash and many other Macromedia/Adobe products are driven by Customer Advisory Boards and feedback received by the general public.
These facts were enough to satisfy Fear #1. I’m sure there are those out there like RMS, for whom these reasons are not enough. And let me make it clear that I firmly believe in the ideals that RMS believes. But in my mind there are people who are meant to fight for an ideal, bringing balance to the world and people who are meant to live in contradiction. Simply put, there are areas where I will sacrifice my ideals and there are areas I won’t. Flash is one of those areas where I have no problem living in a contradictory reality. Most of us live in such a reality. Is your Operating System Open Source? How about your video driver, your MP3 Player or the software behind the websites you use? I’m fine with Flash not being Open Source because ultimately I trust Adobe to continue doing the right thing and eventually make Flash more open. And I believe this for a few reasons. One, the PDF specification recently became an Open Standard with ISO. Two, Adobe recently open sourced the source behind the core of Flash Player, its virtual machine, with Mozilla. And three, I’ve never felt that Flash Player didn’t put my interests as a consumer ahead of Adobe’s corporate interests. For Flash Player to be successful, they must serve the consumers of the technology.
Fear #2: It’s only used for annoyances
Indisputably, the power of Flash has been abused. Pop-ups, pop-overs, skip intros and annoying ads run rampant across our screens. I’ve heard it said that one should never judge a religion by its abuse. The same adage applies to technology. Flash shouldn’t be avoided just because people use it for annoying things. After all, e-mail isn’t avoided just because spammers happen to abuse it.
We need to find creative ways to deal with the abuse. I personally would like to see a community-driven black list of Flash and DHTML abuses, similar to email RBLs. The more useful a technology is the more abused it will be. But that doesn’t mean we should stop using useful technologies.
Fear #3: It’s not indexable (or what I call “Integration with Web 1.0”)
When the web consisted primarily of documents, indexing worked really well. Spiders could easily crawl through URLs to obtain all documents in existence. As the web has become more of an application platform this method has begun to break down. Whether it’s Ajax, Flash or XUL, when an application moves state and code execution to the client, it becomes harder and harder for the search engines to index.
For the site that I built with Flex this was a critical issue, but it was resolved by creating a boring Lynx compatible version of our site. Since a content management system contained all of the content for the site it was a simple task and our problem was solved. However, I think there is still more work to be done. Search engines need to innovate in this area, perhaps by creating a web services interface to allow for application indexing. Since modern search engines rely on the interconnectedness of pages, creating a different, indexable version of your site will reduce your search engine ranking. However, by looking at sites like Digg and Delicious it would be easy to conceive some way to rate and moderate the usefulness and integrity of the new “application index”.
What about back button support? In Flex, back button support is built in and easily customizable so this was never an issue. Flex also provides an easy way to do hashmark urls (or named anchors) so the url changes as application state changes. Another Web 1.0 integration problem solved.
Fear #4: Macromedia has not been super Linux friendly
Flash Player for Linux releases have historically lagged behind the Windows releases, and there have been very few ways to build SWFs on Linux systems. For some the lack of a native 64bit Linux Flash Player has also been a big problem. These factors have long contributed to many Linux users feeling that they are second-class citizens in the Flash world, myself included.
Before I joined Macromedia, plans were in the works for Flash Player 9. I had a heart-to-heart with Emmy Huang about Macromedia’s Linux support and she assured me that Flash Player 9 on Linux was of the utmost priority. She also said one main hold-up was filling the open positions for a few great Linux programmers to port/build Flash Player 9 on Linux. Finally Mike Melanson found the job posting and relocated to SF to join the Flash Player team. He and many others fiendishly worked on Flash Player 9 for Linux and did a fantastic job! Public betas for Flash Player 9 on Linux began a few months after the Windows and Mac releases, and Flash Player 9 for Linux was officially released on January 17, 2007. And for those on 64bit Linux, using the nspluginwrapper, you can run the 32bit Flash plug-in.
Adobe now has numerous full time engineers building and testing Flash Player 9 on Linux. Also, it’s important to consider how committed Adobe has been to Adobe Reader working on Linux. In my opinion Reader support on Linux is fantastic. Adobe is extremely committed to making sure that platform technologies not only work on Linux, but also work the same way on Linux as they do on Windows and Mac.
Fear #5: It’s a browser plug-in
This was only a short-lived issue for me, so I’ll save the verbosity for a future blog. I believe that the concept of Browser Plug-ins was added to allow innovation outside of a snail’s pace seen in the browsers themselves. This gives web users the ability to go beyond the realm of HTML and experience amazing things within the context of a page accessed via HTTP. Flash provided just this, a consistent, innovative experience inside the browser, yet outside the limitations of HTML. Now 98 percent of the world’s PC users have Flash 6 or greater installed.
Also, a side note on Flex. The Flex programming model was conceived as a component framework where components are extensible and include properties, methods, styles and events. In my experiences by encapsulating these elements into a framework I rarely have to go outside the bounds of the Flex framework. With HTML and Ajax frameworks I frequently have to drop down to lower level code, outside the framework. Usually at first the framework gives me everything I need. Then the designers hand me something that looks nothing like what the framework provides out-of-the-box and I have to start hacking around the framework or even modifying the framework itself. This is not a maintainable way to code! With Flex I simply tell designers to use a designer friendly tool to create the design elements. Then I import those elements into my Flex application as skins.
Obviously there are things that Flash can do very well that the browser can’t do, or can’t do well. People are working to change this. But how long will it be before new standards are created, how long before browsers implement those standards and a majority of users upgrade to those browsers? I’d prefer not to hold my breath, because by the time that is all done the web will be nothing like it is today. Plug-ins are a harbor for innovation, stability and consistency. So why do we treat them as if they aren’t just as important as the browser? And with free products like the Flex Ajax Bridge it’s easy to communicate between Flash and the browser, as illustrated by Google Finance.
Here’s the point, Flash Player IS a ubiquitous, cross-browser, cross-OS virtual machine enabling next generation web experiences. Flex is a simple tool for developers to build applications that execute in the Flash virtual machine. In most use cases Flex applications take less time to build and result in better user experiences. Flex isn’t for everyone, or for every use case, but I hope my experiences have shed light on the whether or not Flex and Flash are a good fit for you.